HOME Instead UK has become the sponsor of ITV show ‘Love Your Weekend with Alan Titchmarsh’, kicking off 2026 with a year-long campaign.
Home Instead has created a series of idents (short films) which appear at both the beginning and end of each advertising break, illustrating how it can support ageing adults during the course of the year.
Investing in a high-profile media campaign, Home Instead is delighted to introduce care to a wider audience and boost awareness of receiving care in your own home.
Each ident represents one of the many ways Home Instead’s care professionals support clients, from medication reminders, to personal care; not to mention the fun times and laughter they share.
John and Ben are the characters that bring these stories to life, accurately portraying the bond that care professionals and clients form. As the campaign enters the spring, two new characters will be introduced, showing different examples of these client and care professional relationships and sweet moments between them.
Martin Jones MBE, CEO of Home Instead UK and International, said: “It’s a big year for us as we hit TV screens once again. Love Your Weekend is a fabulous programme which celebrates what we enjoy doing in our spare time. Our care is person-centred and enables clients to do the leisurely things they love, so the show is a perfect fit for us.
“It’s important that people understand the care options available to them, and particularly the fact that they or their older loved ones can continue living at home. Our short films capture the happiness and comfort our clients feel, rooted in the independence they enjoy by staying in their own homes.”