HALLMARK Care Homes has undergone a dramatic rebrand as part of a larger strategic initiative born from consumer insight.
Now Hallmark Luxury Care Homes, its modernised look is set to broaden its brand appeal to new audiences and set them apart from other care home providers.
Working with creative agency The Corner, Hallmark has transformed how it presents itself, revealing the new identity which is spearheaded by the launch of a new consumer facing website.
The family run business, which operates 22 homes in England and Wales, says the launch has been driven by insight and the changing needs of the customer.
Managing director Aneurin Brown said: “After 26 years of delivering excellence in care, we are starting to look at the future and how we, at Hallmark Luxury Care Homes, continue to make the greatest difference for people in the later stages of their life.
“As part of a wider business positioning project, our rebrand is the first part of a bigger initiative for us to continue to be the care home provider of choice.”
Sales and marketing director Christian Poole added: “Our rebrand is just the first exciting step of an organisational update which will help us to be distinctive and reflect the premium care and facilities that we provide and will continue to provide in the future.”
