PR agency Speed and Sanctuary Care have won a PRCA DARE award for their campaign, See Me.
The campaign sought to address key challenges facing the sector, to alleviate stigma and boost public confidence in care homes.
‘See Me’, which featured a docu-series at its heart, showcased the reality of life with Sanctuary Care as fulfilling and full of opportunity. It also raised awareness of the valuable role care homes play in supporting the elderly population and providing vibrant communities in which to live.
Head of sales and marketing at Sanctuary Care, Abby Symons, said: “We wanted to deliver a campaign that would bring to life the care, passion and kindness we deliver each and every day in our homes.
“We were delighted to see the positive impact of the campaign as it unfolded. It felt special, positively contributing to the invaluable work of the care sector as a whole.”
Highlighting Sanctuary Care’s exemplary operational framework and ethos, Enriching Lives, the ‘See Me’ invited the audience into their homes to witness first-hand how they enrich the lives of residents, family members and employees each day, whilst building awareness of Sanctuary Care as a trusted care home provider.
