ALCEDO Care has strengthened its marketing team with a trio of appointments – Andrew Cara as graphic design manager, plus Regina Copado and Jialin Zhou as digital marketing managers.
Andrew worked in design production and installation for almost 20 years specialising in events, exhibitions and signage before joining Alcedo.
In his new role he is responsible for ensuring all brand assets are created to the highest quality, both physical and digital, as well as creating a library of photography and videography of both clients and staff.
Regina has worked in digital marketing with companies across the globe. At Alcedo she will be tasked with developing and implementing marketing strategies for the Group, ensuring brand values reach as many people as possible.
Jialin, who previously worked in high technology and clinical research industries, joins Alcedo Care to develop its digital marketing strategies and deliver campaigns for the company’s Live-In Care division.
Managing director Andy Boardman added: “With 22 branches across the North of England and Wales, and a strong portfolio of care services, it was the right time to expand our marketing team.
“With the appointment of Andy, Regina and Jialin, we can create and carry out targeted marketing campaigns that align with the company’s strategy, ultimately reaching new clients.”