HOME Instead will be featured on one of the biggest commercial stations in the UK, Classic FM, as part of a three-month campaign.
Messages from the home care company will be featured in adverts across Classic FM’s airwaves, leveraging the station’s broad audience and trusted reputation to raise awareness of the benefits of home care.
The advertising campaign will include a series of carefully crafted radio spots airing during key times of the day when families are tuning in.
They’ll highlight the essential services the business provides, such as dementia care, companionship, and help with daily activities.
Caroline Woodall, head of marketing at Home Instead national office, said: “With a weekly audience of over 4.5 million, Classic FM is an ideal platform for us to highlight the value of home care to families.
“As a station, Classic FM has an established listener-base and we hope to reach as many people as possible and provide them with the information they need to ensure their loved ones can age safely and happily at home.”
The adverts will run from now right through to January.