A MIDLANDS -based home care service has launched its own inclusive fanzone to support England during the Euros – promoting social interaction and combating loneliness among its clients and the wider community.
Inspired by Asda’s ‘Nanzones’ and England’s 1-0 win over Serbia earlier in the week, New Age Care has introduced its own ‘SupportZone’ initiative. This inclusive space, located at its Leamington headquarters, welcomes individuals who would otherwise be watching the football alone to come together and enjoy the games in a supportive community setting.
Samamtha Whittaker, director at New Age Care, said: “We were delighted to hear about Asda’s ‘Nanzones’, as the idea aligns with our values of companionship and togetherness, but we were disheartened to hear that they were only opening three zones around the country.
“So this got us thinking, and we were keen to bring the same concept to the Midlands, and open it up to anyone who may be watching football alone, not just the elderly.
“With traditional fanzones and pubs often characterised by large crowds and loud noises, our SupportZone offers a safe and warm hub for people to enjoy football in a more relaxed setting. We look forward to welcoming our regular clients, and anyone from the wider community who might need some companionship to cheer on the football with.”
The SupportZone will open 90 minutes before kick-off, providing an opportunity for socialising. It will broadcast England’s next two group games, as well as the quarter-finals, semi-finals and final of the tournament, regardless of whether a home nation reaches those stages. Individuals are encouraged to bring their own drinks and snacks.